The colour is the tree.
Nothing we print is dyed. The polymer is PLA polymerised from Nordic sugar-beet lactic acid with 22 % microfibrillated spruce cellulose from Västerbotten thinnings, and it is the cellulose that scatters the light. Five grades, named for the tree.
The palest and the brightest. Reads almost white unlit; the light comes through nearly uncoloured.
The house default. 2700 K, the colour of a filament lamp, and the starting point for SPIRA.
Amber. Half the light of BJÖRK and twice the evening. The flutes read as hard shadow.
Grey-warm and deliberately dim. Specified for bedrooms and for the last hour.
All four are RIMFROST: same geometry, same camera, same dial position. The only variable is the grade. KOL is opaque and is never a shade — it is the caps, the roses, the bases and the stems.

Choosing the grade is choosing the light
A shade in TALL is not a shade in BJÖRK with a filter over it. It passes 31 % of the light instead of 58 %, at 2400 K instead of 3000, and the flutes read as hard shadow rather than soft gradient. The same lamp, in the same room, at the same dial position, is a different piece of furniture.
If you are lighting a room, take BJÖRK or GRAN. If you are lighting an evening, take TALL or ASP and expect to want a second lamp somewhere else.